I believe that the term “coach” is overused in the realm of Life and Business Coaching. In fact, if you know me, you know I can’t stand the word coach. But it’s the label that people put on what I do to understand it. And don’t get me wrong, I have many coaches!
A coach can tell you what to do and give you their formula, but that won’t necessarily make any difference for you. We are bombarded with self-help and how-tos EVERYWHERE.
When you Google “business success for women entrepreneurs,” there are 177 MILLION search results!!!
Why play that game? We don’t need more “how-tos”! Instead, business owners need to develop the skill and discipline for thinking, creating, experimenting, testing, listening, learning, and adjusting to discover your unique formulas.
Now, this takes time! But it compounds into big results when you give yourself the time to make slow and steady progress (as we like to say, “be the tortoise”). AND it’s your unique formula that cannot be duplicated or taught! Wow, what a competitive advantage to have in your business!
“We overestimate what we can accomplish in the short term and underestimate what we can accomplish in the long term.” ~ Jeff Willmore
So stop trying to get fast results or find the secret formula everyone is trying to sell you! Instead, put yourself in an environment that supports you in innovative thinking, producing increased, real results.
“What gets measured gets better.”