What is a coach?

Mind Masters in You

I believe that the term “coach” is overused in the realm of Life and Business Coaching. In fact, if you know me, you know I can’t stand the word coach. But it’s the label that people put on what I do to understand it.  And don’t get me wrong, I have many coaches!

A coach can tell you what to do and give you their formula, but that won’t necessarily make any difference for you. We are bombarded with self-help and how-tos EVERYWHERE.

When you Google “business success for women entrepreneurs,” there are 177 MILLION search results!!!

Why play that game? We don’t need more “how-tos”! Instead, business owners need to develop the skill and discipline for thinking, creating, experimenting, testing, listening, learning, and adjusting to discover your unique formulas.

Now, this takes time! But it compounds into big results when you give yourself the time to make slow and steady progress (as we like to say, “be the tortoise”). AND it’s your unique formula that cannot be duplicated or taught! Wow, what a competitive advantage to have in your business!

“We overestimate what we can accomplish in the short term and underestimate what we can accomplish in the long term.” ~ Jeff Willmore

So stop trying to get fast results or find the secret formula everyone is trying to sell you! Instead, put yourself in an environment that supports you in innovative thinking, producing increased, real results.

“What gets measured gets better.”

Are you ready to develop the skill and discipline for thinking, creating, experimenting, testing, listening, learning, and adjusting to discover your unique business formulas?

Schedule a discovery call with Erin today!

You Have a Destiny, and You Are Worth It!

Mind Masters in You

You have a destiny, but it’s going to hurt and it’s going to cost you something. AND you are worth fulfilling whatever your destiny is!!!

But here’s the thing-your destiny doesn’t just happen; you have to go get it.

When I say you have to go get it, I don’t mean what most people hear. I don’t mean you have to sacrifice countless hours, stay up all hours of the night, work nights and weekends, or give up spending time with your family.

You’re in for a fight! A fight to come to the realization that your destiny is mostly a fight with yourself and your brain.

There are two reasons people fall short of fulfilling their destinies.

  1. Past pain or failure
  2. A little taste of success

Let’s look a little further.

Past Pain and Failure

Somewhere in the past, you have been rejected or have failed. Those rejections and failures have created pain triggers to help avoid pain in the future. When we experience pain, whether it’s physical or emotional, our brains trigger to avoid (at all costs) to never experience the same pain again.

Here’s the problem, most of the pain or failure we experience is false pain or fear.

You see, if we were cavewomen in the Stone Age, this kind of protective mechanism would work perfectly. It would work because human beings’ survival was a literal threat-survival of the fittest!

In this modern world, today’s threats are not actually threatening our survival-BUT our brains don’t distinguish between an actual threat and a perceived threat. Instead, our brains create a protective response that now no longer serves us.

Understanding this mechanism allows us to recognize the fear and apply an informed view of what is real and what is perceived.

Fear and failure don’t have to define you.

You can see the fear for what it is and then make a choice to move forward of your own free will. Or in the case of failure, recognize where you fell short, leverage the learning opportunities, and grow from what you learned from where you failed.

The second reason we fall short of fulfilling our destinies is due to a little bit of success.

Have you ever reached a goal and then celebrated a little too long? Maybe you stopped doing what was working that helped you reach your goal in the first place. Then the success starts to dwindle, or the momentum begins to taper off. We can definitely see this tendency with losing weight. Once you reach your weight loss goal, it’s like, “Hey, let’s eat cake to celebrate!” But, unfortunately, the tendency is not to keep doing what worked-even though that is precisely what we need to do.

You are only ever-expanding or shrinking in your abilities.

The minute you have a win, celebrate and reward yourself for the success!!!! And then look at this new accomplishment and see where you want to keep expanding and then take action. Otherwise, if you don’t keep growing where you are, you will take the proverbial two steps backward.

As human beings, we are only really afraid of two things; falling and loud noises. Everything else is learned and not real.

Mind Masters in You

Despite your past, you have a future!!

Don’t lose the heart to fight. Doesn’t the fight sometimes take the wind out of your sails? Sometimes that fight is hard to get going. There may not be anything inspiring initially. Or maybe you muster your anger to get you moving forward. Instead of waiting to get the wind back in your sails, TAKE ACTION and move that wind yourself.

Look at the size of the possibility of what could be. You have to want your destiny badly enough. Reflect on what you HAVE accomplished so far and stop focusing on the obstacles.

When your faith is fading, and you feel like quitting:

Focus on the blessings. Gratitude is a powerful tool. It frames the way you view the world. So does dwelling on the obstacles. So prioritize which is more productive for you-dwelling on what is in your way or being grateful for what you have now so that it creates space to receive more blessings in the future?

And then, call out what you are fighting for. I was tired of sacrificing my success for my family and my family for success. So, I declared war on the notion that I could fulfill my destiny or have financial freedom but not both.

My view was completely setting me up for only having success or family.

Every day, I make a conscious decision that I can have a successful business doing what I love and be the mom and wife I want to be, despite what others and society say.

What is your destiny? Your destiny is worth the fight!

If you want to dig deeper into how you can accomplish your destiny, schedule a discovery call with me!

Why Create Deliberate Practices for You and Your Business?

Mind Masters in You

For the last 2 1/2+ years, I have been actively studying and implementing the concept of deliberate practice into my business and some areas of my personal life.

Deliberate practices can be defined as a unique action that is purposeful and systematic. This intentional practice focuses on tasks beyond your current level of competence and comfort. It isn’t about setting goals. Deliberate practices are something that you create and go after to consciously elevate a skill and performance.

After leading dozens of Business Strategy Sessions with entrepreneurs, I realized that many aspects of Mind Masters are implementing deliberate practices, and our quarterly summits are one of them!!

A significant component to creating a deliberate practice is measuring and tracking. Tracking the outcome of your practice allows you to actually see the progress instead of feeling how things are going. We can then implement the information to shift and fine-tune the approach.

An example of deliberate practices can be compared to how professional athletes train. They create routine practices, record themselves, and review the videos to see where they need to shift.

Do you have a deliberate practice? Do you find yourself waiting to feel motivated before taking action? Do you get overwhelmed with how to elevate your performance?

Mind Masters is where you will bring the deliberate practice to your performance, business, and personal life.

Mind Masters in You

“When I started my business 14 years ago, I had clients. But I wish I would have had Mind Masters as a part of my business back then! Mind Masters has helped me create a foundation for my business that has helped to significantly reduce my anxiety and overwhelm and keeps me grounded in why I love the business I am in.” – Stephanie M., Owner

You Can Accomplish More than You Imagine

Mind Masters in You

My mentor said to me once, “People underestimate what they can accomplish in the short term, and they overestimate what they can accomplish in the long term.”

I think of that quote every day!

It can be frustrating and overwhelming, chugging along day by day, feeling like you are not getting where you want to be fast enough. I know I felt like that in the beginning. But baby, after three short years, I am so proud of what I’ve accomplished and the amazing work, my clients, are doing in Mind Masters!!!

It really is true. I remember feeling like I was never going to “get there.” Make enough money, get enough clients…but looking back and in the blink of an eye, I can’t believe it’s already been three years, and we are on the verge of having a waitlist for our programs.

Where have you lost sight of your bigger vision? Are you still trying to do entrepreneurship on your own? Are you where you want to be?

I invite you to keep the above quote in mind because we really can underestimate the power we have. Remember, slow and steady wins the race, and you will “get there” as long as you don’t give up.

Like I always say, “Be the Tortoise”!

If you feel like you are ready to join a team of supporters and receive one-on-one business coaching to help you reach your dreams, contact me today for a complimentary discovery session.

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Who Do You Want to BE?

Business and Personal Goals

What do you do when you have big business and personal goals and an even bigger ambition, and you feel like you are always falling short?

As a Mother, I have struggled to find my identity as a Woman over the past year – to define my business and personal goals. Many Moms have had to take on additional roles in life. Many of us have had major interruptions in our careers-forcing us to work from home. Others have had to take on roles as teachers for our kids to continue learning from home. Some women have had their careers put to a complete halt. All of this change and uncertainty has killed our spirits, caused tremendous stress and a sense of hopelessness.

As the world starts to heal, it comes with newfound hope, but how do we deal with things when they don’t go our way? Here is something that I have found to help me get through challenging times.

Stay focused on who you want to BE.

What kind of person do you want to be? What do you want to be known for? In my work with female entrepreneurs, including myself, we focus on who do you want to be in your life? Your business is a natural extension of your life-at least most entrepreneurs are pursuing their dream or passion.

Consider that when you are connected to who you want to be in life, it gives you a filter to look through that helps direct what actions there are to take. Think about it. If you are being “sad”-there is a particular set of actions that will naturally occur for you to take. You might cry, sit on the couch and eat ice cream. But if you are being “courageous”-you might get yourself up and dry your eyes and go for a walk.

Business and Personal Goals

Most of the time, we don’t think we have a choice about who we get to be in life. Life just happens “to” us. In the book The Happiness Equation, author Neil Pasricha talks about a study conducted by the University of California which concluded that “10% of our happiness is what happens to us. So 90% of our happiness isn’t based on what’s happening in the world! It’s based on how we see the world.”

So since 90% of your happiness is based on how you see the world, maybe that tells us we should be paying attention to our views. Consider that the world isn’t just that you see it. Because, in fact, 90% of what we see is just our view!

I invite you to notice and create new ways of being in your life and business. What does that all really mean? Well, hang out with that question and just notice how much of your experiences is grounded in the 10% of the circumstances and how much of how you react is from the 90% of your view about what is happening.

Get interested in who you want to become. When you are grounded in who you truly are, the actions there are to take will occur naturally for you and will produce results beyond what you imagined.

If this conversation resinates with you schedule a complimentary consultation with me today or use my convenient contact form to reach out!

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Are You a Tortoise or a Hare?

mind masters

When we start a new year, sometimes we get a false impression that a fresh start means a do-over. In some ways, it does, but in other ways, it can be a letdown. I used to be really bad at planning. Not because I was a bad planner, but because I would get so caught up in working “in” the business, I failed to slow down long enough and take time out to work “on” the business.

The is the curse of entrepreneurship. Most of us have to do EVERYTHING ourselves. We don’t have time to slow down or fear that we will miss out or lose business if we do slow down. Some of us tell ourselves, “we can’t stop”! But the truth is slowing down and making sure you are still heading in the direction you set for yourself is critical. We live in such a fast-paced world, it can be easy to get caught up in the “hustle”.


The hare never won the race because she went fast and wouldn’t stop to rest. While the hare finally stopped from exhaustion, the tortoise, in her slow and steady pace, passed up the hare EVERY TIME!!! Be the tortoise in the race called your business and your life! I would guess that you tend to overestimate what you can accomplish in a week. Just take a look at your impossible task list of to-dos. I would also guess that you underestimate what you can accomplish in three months. But wait, do you have a plan for how to achieve your goals for the next three months?

Did you have a plan you could follow these last couple of months of 2021? Or were you just hacking away at your to-dos and putting out the most urgent fires first? Most of us are not disciplined enough to stop and do this kind of planning on our own. That is why I have made it really easy for you!

I invite you to summon your inner tortoise and join us for my Quarterly Business Strategy Summit!

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6 Steps to Determine How ’21 Will Go For You

Mind Masters in You

There are a lot of things to consider about our business goals as we start a new year. Past challenges, new goals, what new tools to implement, what we will invest in…many uncertainties and some risky unknowns. 

Now is the time to become grounded in who and what we are about-regardless of what happens to us and our business. 

Step 1: What is your heart telling you? 

  • This is feeling based, no logic in this one yet but it comes later. 
  • Get clear on the direction your heart is telling you to go. 
  • You can do this by comparing levels of excitement. The more excited you feel
    the more in alignment you are with your desire. 

Step 2: Are you ready to stretch yourself? 

  • This also feeling based. 
  • Here you get in touch with the fear factor. 
  • The more scary it feels, the more outside of your comfort zone you will be. But stretching yourself too much is not good for you. 
  • Find the balance of fear and excitement that feels right to you. 
  • Keep the logic out right now and just focus on how the direction feels for you.

Step 3: Have you really made the decision to commit to your goals? 

  • This step is extremely important to determine if you will really go for where your heart is telling you to go. 
  • Reflect on what you are really “up to” in your life. 
  • Is it seriously stepping into your greatness? 
  • It is living safely and comfortably within your means? 
  • Is it going after the unknown no matter what the outcome? 
  • Make a decision about what you will commit to for the next 365 days and go in that direction.

Stage 4: Is it specific and measurable? 

  • Here is where you bring in logic 
  • The importance of making it specific and measurable is so your mind can go to work on how to make it happen. 
  • Don’t worry if you are not clear on how it will go. 
  • The “how” will resolve itself once you are clear on your commitment to “the what” and “by when”.

Step 5: Is there a fun factor? 

  • Without fun you will have a much more difficult time achieving what you want. 
  • Most people drop their goals within a short period of time without a fun factor. 
  • Focus on how you will do this while having a blast. 
  • The fun factor becomes easier to figure out the more your actions are aligned with what you heart is telling you and where your heart is telling you to go. 

Step 6:  Use Your Support Mechanism!

Whenever you are going after something outside your comfort zone, external support is crucial. If it is a goal you have wanted for some time and have not achieved before, this is a big one for you.

With external support you will be 100 times more likely to achieve it… 

Once you have your clarity, stretch, commitment, focus, fun factor and support all worked out and in place, then you are ready to hit the ground running for ’21.

And the cool thing about doing this is the more you put into this process, the more excited you will feel about your ’21.

Here is my challenge to you:

Take Action!

Find a quiet place outside your normal surroundings to contemplate these six steps for clarity on how 2021 is going to go for you. Make sure you will not be distracted by phones, people, computers or other outside things. 

Keep your plans visible, to make sure you will work on them consistently.

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Focus on What Matters

Mind Masters in You

I don’t know about you, but sometimes focusing on what matters is such a challenging task.

Do you find yourself getting upset about things that don’t seem important? 

Yes, my hand is raised!

Have you taken the time to ask yourself and say (either to someone else or writing it down) What matters to me? 

Now I’m asking you, “What really matters to you?” Like if your internet was gone, your business stopped existing, your health was failing… what would be most important to you?

We ask ourselves this every single week in Mind Masters. If your actions don’t align with your true intentions, you will stress yourself out and waste your life – you basically become hostage to your business. Many people are dealing with health issues and dissolving businesses – RIGHT NOW!!!

If you want 2021 to be a different kind of year, then Mind Masters is where you want to spend it! I am Not kidding! It’s time to stop feeling sorry for yourself, stop blaming COVID, the government (fill in the blank), and get into a support structure to align what matters to you and your business so you can experience the joy and satisfaction you crave in your soul.

Do you want 2021 to be the year of focusing on what really matters? This is not a rhetorical question.

Schedule a call with me today and let’s really talk about what matters to you!

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Business Can Be Scary

mind masters

Have you noticed not everyone has their own business?

Taking the leap and creating a business can be a scary thing. It’s not for the faint of heart. Maybe it was an exciting leap at first, but after you jumped, did it turned out the way you pictured it?

 I spent a lot of time wishing to transition into a full-time business, to quit my day job, but I was too scared to take the plunge with all the financial responsibilities I had; mortgage, young kids, bills. Was it a good idea to leave the “stability” of being an employee? Whether you’re an employee or an employer, neither is guaranteed to be stable. Many of us have found that out, especially during the recent pandemic.

What I learned was, while I was wasting time trying to have a stable income and play it safe, it cost me my happiness and creativity. Looking back, I wished I had leaped sooner into entrepreneurship. I watched Steve Harvey speak during a break hosting the Family Feud. He said, “Once you take the leap, your parachute will open. It may not open right away. You may get scraped up a bit as you fall, but your parachute will eventually open.” When I look back now, taking that leap into entrepreneurship was the best decision I could have made. I have designed a business around my values, family and creating new ways to serve my clients better.

Is Fear Holding You Back?

What is holding you back from starting a business or taking your business to a whole new level? Maybe you don’t know what is holding you back.

To push forward and become a successful business owner, I had to reach out to the many support resources available for small businesses. Mind Masters has become one of those valuable resources. We enable business owners to come together each week to share challenges and brainstorm solutions from like-minded entrepreneurs. We help you focus and hold you accountable for taking critical actions every week to have the success you work too hard to achieve.

Still not convinced that fear doesn’t have to stop you? Then visit my website to read about 5 Ways to Deal with Fear.

Feeling fearless, but know you need support to grow your business? ARE YOU READY? Schedule your complimentary consultation today!

5 Ways to Deal with Fear

mind masters

What fear is holding you back from starting a business or taking your business to a whole new level?

Maybe you don’t know what is holding you back. To push forward and become a successful business owner, I had to reach out to the many support resources available for small businesses.

Mind Masters has become one of those valuable resources. We enable business owners to come together each week to share challenges and brainstorm solutions from like-minded entrepreneurs. We help you focus and hold you accountable for taking critical actions every week to have the success you work too hard to achieve.

Here are five ways to conquer your fears.

Stop trying to change your fear!

Fear is NOT real. Fear is just a thought connected with an emotion or body sensation. If you embrace your fear, you may see what you are resisting. Unless a wild dog is chasing you, there is no “real” fear happening.

Have a plan.

Stop trying to resist the illusion that you will fail. Failure is the opportunity to learn. Write down what is working and not working and look objectively to create a plan to reach your goals. If something is not working, then look at it as an opportunity to see what is missing.

Surround yourself with like-minded people.

People who will support your goals and dreams and encourage you to press on when things get tough. Many people around you will try to project their own opinions and fears on to you. This can make you question what you want as a business owner. 

Consistent Action! 

The only way to the other side of fear is to take action. That is the definition of courage: taking action in the face of fear. So count 5-4-3-2-1, scoop up that imaginary fear and toss it up and over your head, and GO!!! It’s proven science that action changes brain patterns, which affects your mood. Once you take action, it can dislodge your fear, but you have to keep moving forward. Take another step and then another until you have developed a whole new habit and ability.

Create some accountability in your activity.

Commit to someone other than your imaginary ghost friend. You can increase the likelihood of reaching your goals when you have promised to do something to someone else. If it’s not about you, then you will be more likely to get something done and won’t let your fear get in the way. 

Are you ready to overcome your fears and start your business plan or grow your business? Schedule a consultation with me today!

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